Appleton estate : Crafting Premium Content, Globally

Creating quick, simple films that capture moments of consumption and highlight product excellence for global markets.

Challenge:
Following the relaunch of their premium rum range, Appleton Estate required a suite of engaging social media content for global markets. This content needed to be quick, simple, and adaptable, while adhering to diverse localized alcohol advertising requirements.

Solution:
We developed a range of films encompassing "how-to" cocktail recipes, evocative moments of consumption, and detailed product/liquid close-ups. These films were designed to highlight the premium quality of the Appleton Estate range and encourage social engagement.

Results:
We created and shot 65 films, which were then adapted for key markets in Mexico, Canada, Europe, the US, and Asia. Each adapted version adhered to local advertising standards, enabling seamless global distribution