Bisquit & Dubouché - brand launch

BUILDING A FRAMEWORK TO TELL A MULTI-CHANNEL BRAND STORY

BACKGROUND

Bisquit Dubouche is a new brand that is targeted at the successful urbanite, who is confident, affluent, creative and prepared to explore possibilities. The client wanted a range of content to introduce the brand, educate what goes into making a premium cognac, and add value to the customer.

APPROACH

We created a Hero, Hub & Hygiene framework that featured a range of content on and off-trade all of which laddered up to the brand positioning.

IDEA

We wanted to focus on education of the customer by highlighting the heritage, the process and the craft of the people, but also show customers how to use a un-explored product that is yet to be discovered.

EXECUTION

Shot on location in Cognac and London, we created a visual treatment using a de-saturated and high-contrast feel. We produced four films and a re-edited brand film. Our content focused on the people that made the product, the location, plus a series of on-trade films and cut downs for social, we also created key visuals for OOH and POS.

DOP | Daniel Jaroschik
Photographer | Andy Parkington