BOOTS - Be free CAMPAIGN

A SOCIAL CAMPAIGN TO RefrAME Boots for Gen Z Appeal

Problem:
Generational Bridge: Reframing Boots for Gen Z Appeal
Known for high street beauty among older generations, Boots faced a challenge in connecting with a younger audience, which needed for a fresh approach.

Idea:
Expressive Revolution: Gen Z Engagement through Self-expression
Our insight pointed to Gen Z's value on self-expression, so we wanted to celebrate diversity and authenticity, but also showcase Boots as the store for embracing their individuality.

Solution:
'Be free' Campaign: Authentic Stories, Gen Z Connection
Captured genuine content and authentic stories with real people, influencers, and creators to bridge the gap between traditional beauty and Gen Z perspectives.