BOOTS - Be free

Connecting with a younger audience through authentic storytelling

Challenge: Boots, known for high street beauty, needed to connect with a younger, more expressive audience and be more of a consideration for everyday beauty.

Solution: "Be Free" a social first campaign that celebrated self-expression through authentic stories, featuring real people, influencers, and creators sharing their stories of self-expression and beauty.

Results: Increased engagement with the target demographic on social channels, positive brand perception and sales uplift in features products.