CARDHU WHISKEY - Launch assets

A framework DELIVERING key messaging and a FOUNDATION OF CONTENT on a limited budget

BACKGROUND

Cardhu is one of the smallest brands in DIAGEO, with it’s biggest market in Spain. With a tight budget, Cardhu needed a large number of assets as a foundation to help tell their very personal story and to educate the customer on the process.

approach

To give structure to our content we created a Hero, Hub & Hygiene ‘lite’ content eco-system that all laddered up to Cardhu’s provenance, quality and heritage messages.

execution

To truly reflect the real heritage and quality of the brand we decided to shoot on location at the Cardhu distillery. We shot simple social films and photography in a fluid and organic way to give a feel for what makes the brand unique. This approach also helped us deliver over 200 assets.

Photographer | Si Thompson