CLINIQUE UK : Even Better YOU

A SOCIAL FIRST CAMPAIGN REACHING NEW AUDIENCES Through Relatable Transformation

Challenge: Clinique wanted to change its perception as a brand for an older market and boost millennial sales of "Even Better" foundation that enhances your skin the more you use it.

Solution: "EvenBetterYou" a social first campaign that connected the product to personal growth through relatable stories in influencer and fan videos.

Results: Increased millennial engagement and sales.

Director | Michael J Ferns
DOP | Alistair Little
Photographer | Dan Pothecary