CLINIQUE UK -evenBETTERyou

A SOCIAL FIRST campaIgn focusing on stories of self-improvement

Problem - Clinique for Millennials

Clinique were launching their 'Even Better' foundation range, designed for 99.5% of skin tones. But, given their association with an older demographic, wanted to engage with mature millennials.

Idea - Evolutionary Beauty: Small Changes, Big Impact

We wanted to highlight the product's skin-enhancing qualities by focusing on the concept of self-improvement through small, consistent changes.

Solution - EvenBetterYou Campaign: Real Stories, Real Impact

We made relatable content to highlight how small changes bring big improvements. Using an influencer led campaign film and five Clinique super fan films, along with hygiene-focused content, we shared real stories of self-improvement featuring Clinique fans and influencers.

Director | Michael J Ferns
DOP | Alistair Little
Photographer | Dan Pothecary