Challenge: To launch a limited edition, €24,000 Glen Grant whisky honoring Master Distiller Dennis Malcolm's 60th anniversary, targeting high-net-worth individuals in the Asian market.

Solution: Inspired by the beauty industry, we showcased the whisky's premium nature. Creating films and visuals, emphasising light and equilibrium, highlighted the whisky's quality. Dennis's story was told through film and photography, complemented by a brochure given to every customer.

Results: Global use of the assets reinforced the product's luxury appeal, resulting in a complete sell-out within weeks.