Challenge:
Grand Marnier, a unique liqueur with rich heritage, was perceived as seasonal and for an older demographic. The goal was to reposition it as a contemporary spirit with an "eccentric twist" and overhaul its content.

Solution:
We created a content ecosystem that aligned with the new positioning and deployed across all channels and on-trade venues. Content highlighted heritage, production, and new ways to enjoy Grand Marnier.

Results:
Focusing on Grand Marnier's heritage and production process effectively helped consumer understanding, contributing to a positive effect of the brand's image.