Challenge:
Grand Marnier, a heritage liqueur, was seen as seasonal and for an older audience. The goal was to reposition the brand with a modern, "eccentric twist" and revamp its content.

Solution:
We created and shot a over 100 assets and new content ecosystem for all channels and on-trade venues, highlighting the brand’s heritage, unique production, and versatile new uses.

Results:
Focusing on Grand Marnier's heritage and production process effectively helped consumer understanding, contributing to a positive effect of the brand's image.