JOHNNIE WALKEr : Blue Label

Crafting high-quality visuals for global product launches and key sales periods

Challenge:
To consistently deliver high-quality content and communications for premium Johnnie Walker products during key sales periods and product launches.

Solution:
We created high-quality photography across multiple product variations, reflecting the product's luxury through strategic art direction, location choices, and brand-aligned props. Multiple visual variations were shot to address all digital, print, and PR toolkit requirements.

Results:
High-quality visuals reinforced Johnnie Walker's luxury image and cultural relevance. The toolkits enabled impactful global communication, strengthening brand narrative and garnering positive feedback.

Photographer | Andy Parkington