Mercedes AMG S-CLASS: A Collision of Worlds

A premium content launch reflecting the AMG Sedan's unique blend of
luxury and performance

Challenge: Mercedes were launching their high-priced, high-spec AMG Sedan, appealing to buyers seeking both prestige and performance.

Solution: Working with RANKIN and inspired by the world of fashion photography, we created impactful visuals showcasing the car's "Jekyll & Hyde" personality, using mirrors to show the other world and reveal its blend of power and prestige.

Results: An extensive range of outputs used all over the world to promote and support the launch of the car across  channels.

Photographer | RANKIN
Agency | RANKIN Creative