Ford - Park the car

Reminding CUSTOMERS of the POSSIBILITIES when they LEAVE THIER CARS AT HOME

Problem - Reduce customers car usage
Our insight said that most car pollution comes from small journeys that can be made by walking. Park The Car is a Campaign for responsible car use to show how Ford is a force for good when it comes to the environment, without being negative about cars.

Idea - Little Journeys
An everyday adventure is positive way to leave the car at home. It’s not preachy and is inclusive with the opportunity to engage with a wide range of customers and their needs.

Solution - An everyday adventure
We created a film that told story of the kids persuading their dad to leave the car at home. We look at a mundane journey through the lens of a child and those shared simple special moments you wouldn’t get by taking the car.

Agency | Makerhouse, Hogarth, WPP