Ford - Park the car

Promoting responsible car use through the joy of everyday adventures

Challenge: To reduce customer car usage for short journeys, highlighting the environmental impact and positioning Ford as a force for good without demonising car ownership.

Solution: The "Park the Car" campaign, centered around the "Little Journeys" film, showcased the joy of everyday adventures achievable without a car, encouraging responsible vehicle use.

Results: First in a range of films that highlighted campaign, garnered a great response from already Ford customers.

Agency | Makerhouse, Hogarth, WPP